Best Practices

Best Practice: Content Creation
What are industry "Best Practices" for how to handle content creation on my site? How long should my pages be? What font size should I use? ...
Tue, May 17, 2016 at 5:32 PM
Write Meta Titles & Descriptions That Will Drive Traffic
Your “meta” titles and descriptions may be the most important content on this web page for search engines, although they don’t actually display on the pag...
Tue, May 17, 2016 at 5:35 PM
Drive Inbound Links (The "Currency of the Web")
Links to your website are often called the "currency of the web" because of their huge value. A big part of search engines' algorithms, whic...
Tue, May 17, 2016 at 5:41 PM
Increase Conversion with "Calls to Action"
A "Call To Action" is a piece of content on your website - typically a graphic - that uses action-oriented language to encourage visitors to you...
Tue, May 17, 2016 at 5:48 PM
Keep Your Website Fresh
One of the most powerful indicators of an authoritative website is fresh content. If your site is regularly updated, it sends a powerful signal to search ...
Tue, May 17, 2016 at 5:53 PM
Obtain Testimonials From Your Customers
Happy customers will be more than willing to give you a testimonial to use on your site, and on external directories like Google Places. On your sit...
Wed, May 18, 2016 at 9:36 AM
The Importance of a Consistent Name Address & Phone Number (NAP)
“NAP” stands for “Name, Address, and Phone Number,” and in the field of Local Search (the art of getting your business to show up when people in your a...
Wed, May 18, 2016 at 9:49 AM
How to Deal With Negative Reviews (or Fake Reviews) on Google Places and Other Directories
We've discussed at length the importance of a Google Places page for capturing leads and increasing your business. 97% of consumers search for local b...
Wed, May 18, 2016 at 10:24 AM