“NAP” stands for “Name, Address, and Phone Number,” and in the field of Local Search (the art of getting your business to show up when people in your area search for terms related to your business), it’s one of the most important factors there are.
Here’s why: since it’s fairly common for multiple businesses to have the same name, the way that Google and other search engines identify a business wherever it’s listed around the web is to look at its Name, Address, and Phone Number, taken as a single entity. The more frequently this NAP is found around the web, the greater authority search engines will give that business. (Each time your NAP is listed - whether on your website, other websites or online directories - that listing is called a “citation.” The greater the number of citations your business has, the better your website and your directory listings will do in search engine results.)
So if your business has multiple phone numbers or multiple locations, we recommend picking one to use on your website and directory listings. Enter it here on your website, and use the same NAP, in a consistent format, any time you list your business on directories or social media platforms.
In short, consistency is key.