SEO (Search Engine Optimization)

How to Avoid "Duplicate Content"
"Duplicate content" is not a good thing on the web. Since search engines are able to crawl pretty much everything that's on the web, they...
Wed, May 18, 2016 at 3:18 PM
SEO Whitepaper
Our "Putting Your Website to Work" White Paper will give you an excellent foundation on what to consider for Search Engine Optimization. S...
Wed, May 18, 2016 at 3:21 PM
Energy Efficiency, Home Performance, Weatherization: How will your customers find you?
One of the big challenges for the emerging home energy efficiency industry is deciding what we call ourselves. Energy auditor, energy rater, home performa...
Wed, May 18, 2016 at 3:33 PM
Keywording Strategies for Energy Efficiency & Home Performance Professionals
It’s August. You’re hot. Your house is hot. You can’t sleep. What are you thinking? Energy efficiency Energy audit Insulation ...
Wed, May 18, 2016 at 3:44 PM
NAP Time: Is Your Business Name, Address, and Phone Number Consistent? Everywhere?
We’ve argued this before, but we’re afraid that the significance of our point may have gotten lost in various seas of bullet points of important factors f...
Wed, May 18, 2016 at 3:47 PM
Google Insights: The Best Tool for Local Keyword Research
Ever wonder about building science keyword data in your geographic region?  Probably not, right? Well, you should. Keyword data -- which looks ...
Wed, May 18, 2016 at 3:51 PM