"To me boards are a very human way of looking at the world."

-Ben Silberman, Pinterest Founder


Ben is clearly correct. Pinterest has seen the fastest growth rate of any social engagement platform on the Internet, and it's still going gangbusters. With content rich in the how-to's of a happy, healthy, crafty, delicious, and beautiful life and home it's no surprise lifestyle brands have adopted it as a must-have tool in the marketing toolbelt. But maybe Pinterest isn't only for lifestyle brands. 


According to a recent Pew Study, 68% of Internet users who use Social Networking tools make over $50k a year, and 41% of those people are on Pinterest. Women are five times more likely to use Pinterest than men. What do these numbers say to us? They say hello to potential homeowners who care about the comfort and safety of their homes! 


So how can a Home Performance company tap into this desirable audience? Get going on a few Pinboards!

 

Here are five Pinboard ideas to get you started. 


#1 On the Job: Duct work sculptures, infrared images, installation wins, and even the biggest spider EVER are great images to pin. 



#2 Before and After: Whether you're talking about wardrobe, front porch, or insulation, who doesn't love a good makeover? 




#3 About Us/Company Culture: Home Performance can be an invasive process and potential leads love to see a little personality before inviting contractors into their homes. Staff pics, favorite customers, Holiday parties, and in-office shenanigans are great ways to demonstrate that there is personality behind the professionalism. Have fun with it! 






#4 Products We Love: Products all over the internet can be pinned to your pinboards, including those from your own e-store or energycircle.com.


#5 Energy Efficiency Education: This is a great space to geek out on Energy Efficiency, and while it will mostly appeal to fellow Home Performance geeks like us, it demonstrates that you are passionate about what you do.


And for more ideas, check us out on Pinterest!