"Blogging" doesn't have to be intimidating. The basic purpose of blogging on your site is to keep your site's content fresh -- adding new articles (blog posts) from time to time sends a powerful signal to search engines that your site is active, and that your business is active. 


You don't need to commit to an overwhelming blogging schedule. We recommend picking a pace that you can sustain, and sticking to it. Consider adding a new blog post once a month (20 minutes a month dedicated to keeping your site up to date isn't too bad, is it?). Also, consider sitting down at one point and busting out 6 or 8 blog posts -- rather than publishing them at once, tee them up and publish one a month for 6 or 8 months. 


For blog post ideas, check out the content ideas section of your admin.