There are a lot of great ways to keep in touch with your existing customer base and prospects through email newsletters. Newsletters give you the opportunity to establish yourself as the local expert on all topics building science and energy efficiency related, and to cement and grow your customer base by keeping clients and prospects informed about your company, and about issues relating to homes in the region.
Company updates, special offers, and news-related or educational tid-bits can all be great fodder for Home Performance business newsletters. Educational newsletters can discuss “Home Performance horrors,” which are sure to get a rise out of your readers; information about incentives that are available in your region; or helpful tips for a more comfortable home.
In addition to good, interesting newsletter content, we recommend including the following in your newsletters:
- A strong, compelling headline
- 1 or more prominent calls to action, linking to your website
- Your company logo
- A picture or two
- Contact information